We can kill three birds with one stone here, because the thing about Snap Ads, Commercials and Story Ads is that-although they have some essential differences, which we’ll go through below-they all use the same creative format: vertical video. Vertical Video-Snap Ads, Commercials & Story Ads Snapchat has seven different ad formats-Snap Ads, Commercials, Story Ads, Dynamic Ads, Collection Ads, Filters, and Lens AR Experiences-and the way to apply the golden rules for each format varies a bit. Applying the Golden Rules to Different Snapchat Ad Formats These programs make it much easier to create ads that fit right into the Snapchat environment.
#Isnap creative pro
PRO TIP : Definitely make use of Snapchat’s Creator Tools, such as Snap Publisher and Lens Web Builder. Lenses provide an immersive vertical experience.Ĭheck out how GOAT uses the whole screen to show off their shoes:
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Snap Ads take up the full screen and have sound on. Snapchat’s design is meant to take advantage of mobile’s vertical orientation. Anything else will not only be jarring, it also won’t fully utilize the space you have to get your message across. That means that your ads should fit in with Snapchat’s look and feel.įirst and foremost, your ads should have a vertical orientation. Simply put, Snapchat ads work best when they don’t feel like ads. Snapchat Golden Rule #3: Style as Native Content
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Here are the lessons to take away from these successful Snapchat ads, and how to apply Golden Rule #2 when designing your ads:ĭO : Establish your brand moment before the two-second mark.ĭON’T : Open on a solid frame with a logo or product shot only!ĭO : Open with dynamic footage that provides an opportunity to hook viewers. Here are two great examples from Sephora and Puma: Tell your story the way most Snapchatters do-in bite-sized, single-shot scenes.įlip the traditional narrative and get straight to the point. Snapchat Creative Golden Rule #2: Build for Mobile Consumption But I’m intrigued, and definitely incentivized to learn more. If running an attachment, you should also make sure the image or video acts as a teaser with actionable messaging to incentivize Snapchatters to swipe up. This ad has super-clear call to action that invites Snapchatters to swipe up, complete with an arrow to make absolutely sure it can’t be missed: When including an attachment, take a cue from State Farm. When creating Snapchat ads, be sure to design creative that supports your business goal.įor performance objectives, you can include a swipe-up attachment that directs viewers to your app store page, mobile site, or custom lead gen form. It should be obvious, but you’d be surprised how often we see brands failing to meet this first golden rule: Snapchat Creative Golden Rule #1: Design Based on Objective
Plus, we’ll break down how to implement the golden rules for each ad format, and take a look at some high converting examples of Snapchat ad creative. And it turns out, what does work isn’t all that tricky! We’ve boiled it down to three tried-and-true golden rules you can follow to make sure your ads are Snapchat-worthy.
Even better, we’ve got a little something called… The Golden RulesĪfter running tons of Snapchat campaigns for dozens of great brands we’ve seen what works and what doesn’t. We’ve got loads of Snapchat best practices and 25+ ad examples you can use for inspiration. If you’re new to Snapchat Ads and you aren’t sure how to design creative that converts, or how to craft your messaging in a way that appeals to Snapchatters…you’ve come to the right place! It’s the difference between making tens of thousands of dollars on Snapchat advertising, or losing it all. There’s just no way around it: Having high converting Snapchat ad creative is a game changer.
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